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Marketing Plan, Website, Ads & Collateral

LouMac Fractional Marketing Services allow you to add just the support you need to create value.  Fill just a small niche in your existing marketing team, or outsource an entire function.  LouMac can help you close marketing gaps and drive results.


Is your team outfitted with all they need to win more often?  Why not.  We can help.

Good marketing collateral is essential for businesses to effectively communicate their brand message, showcase their products or services, and engage with their target audience. It serves as a tangible representation of the company's values, offerings, and expertise. Well-designed marketing collateral, such as brochures, flyers, business cards, and digital assets, not only enhance brand visibility but also establish credibility and trust among customers. Consistent and visually appealing collateral reinforces brand recognition and fosters a memorable impression, which can lead to increased customer loyalty and sales. Furthermore, high-quality marketing collateral can differentiate a business from its competitors, effectively highlighting its unique selling propositions and driving competitive advantage in the market. Overall, investing in good marketing collateral is crucial for businesses to effectively connect with their audience, drive engagement, and ultimately, achieve their marketing objectives.  LouMac can help you thrive.

Ensuring a standard base of collateral and assets for use with customers, partners and prospects can differ for every company.  Some standards that we've helped empower are:

- website design and refresh/SEO

- case studies

- info sheets

- whitepapers

- company backgrounders

- product or service datasheets

- e-newsletters

- surveys

- customer communications

- infographics

- presentations

- battle cards

- webinars

Our services are customized to meet the specific needs of each client. We work collaboratively throughout the entire process and guarantee measurable results.


Do you have a plan for targeting your prospects and driving your outbound and inbound activities?  Success is difficult without a plan.  That's where we can help.  With a plan, you can then focus on tasks.  Have you reached your targets and saved on marketing spend too?  That's a problem - we can solve it for you.

A good business marketing plan serves as a roadmap for success, guiding companies through the complexities of the marketplace and helping them achieve their objectives efficiently and effectively. It provides a structured framework for businesses to identify their target audience, analyze market trends, and define their competitive positioning. By outlining clear goals, strategies, and tactics, a well-crafted marketing plan enables businesses to allocate resources wisely, maximize their return on investment, and stay focused on their core priorities. Moreover, it facilitates cohesive communication and collaboration among internal teams, ensuring alignment and synergy across various marketing efforts. A robust marketing plan also allows businesses to adapt to changes in the market landscape, seize emerging opportunities, and mitigate potential risks. Ultimately, investing time and effort into developing a good business marketing plan is essential for laying the foundation for sustainable growth, building brand equity, and staying ahead in today's dynamic business environment.  You Need LouMac - we can help you tune your approach!


Your business front door needs to be the bomb.  How do you feel about your website ability to deliver your message?

In today's digital age, a business website is more than just an online presence; it's a critical component of a company's identity and success. A well-designed website serves as the virtual storefront, offering a platform for businesses to showcase their products or services, share their brand story, and engage with customers 24/7, across the globe. It provides a centralized hub for customers to access essential information, make purchases, and interact with the brand, fostering convenience and accessibility. Moreover, a professional and user-friendly website enhances credibility and trustworthiness, establishing a positive first impression and reinforcing brand reputation. Additionally, a website enables businesses to leverage various online marketing strategies, such as search engine optimization (SEO) and content marketing, to increase visibility, drive traffic, and generate leads. Overall, investing in a business website is essential for staying competitive in today's digital marketplace, expanding reach, and cultivating meaningful relationships with customers.  LouMac can make your Website Refresh a success.

Whether you need to launch a website, or refresh pages and SEO - we can help.  We'll use your tool, or ours, and we sure you're in control.


Your social media and Google Ads need to be actively managed.  Are you leveraging tuning - and Search Console to optimize?  That's our thing.

Actively managing Google Ads/Social Media Ads and website indexing is crucial for businesses to maximize their online visibility, reach their target audience effectively, and drive meaningful engagement and conversions. Google Ads/Social Media Ads allow businesses to create highly targeted advertising campaigns that reach users actively searching for relevant products or services, increasing the likelihood of conversions. Regularly monitoring and optimizing Google Ads/Social Media  campaigns ensures that resources are allocated efficiently, targeting the most relevant keywords, demographics, and geographic locations to achieve optimal results. Similarly, actively managing website indexing ensures that search engines can crawl and index website content accurately, improving its visibility in search engine results pages (SERPs). By staying on top of indexing issues, such as broken links, duplicate content, and crawl errors, businesses can enhance their website's search engine ranking, driving organic traffic and attracting potential customers. Overall, proactive management of Google Ads and website indexing is essential for businesses to stay competitive in the online marketplace and maximize their digital marketing ROI.  Trust LouMac to help.

Ads are great - but their effectiveness changes because your competitors are buying keywords too.  Do you know how to tune and optimize?

Our Fractional Services allow us to deliver on your team, deliver if you have no team, or provide cliff-note style guides - so you can be the expert.  We're a fraction of the cost of full-time hires, and we are experts.  Check out several of our podcast episodes on marketing services on SPOTIFY for insights.

Contact us today - find out how we can help your business thrive.

Plan/Collateral/Web: Services
Plan/Collateral/Web: Pro Gallery
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