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What is demand generation and why should you care?

Updated: Mar 11

Generating demand is the goal of every business. You might note this traditionally as a business development/sales function handled by reps you hire to promote your company - its solutions - and manage a prospect through a sales process to a sale which generates revenue for your company. All of that is true - but there's more.


Demand generation is a much larger concept - and also involves a data-driven marketing strategy that creates awareness of and interest in your company's solutions, products or offerings through the use of technology. What's more - a full cycle demand generation strategy accounts for every area of engagement in the buyer's journey — all the way from anonymous visitor to delighted client.


What are the processes to maximize investment? What are the tools that best suit your company? What are the ways to measure outcome and know that the investment is prudent and optimized for growth? These are just a few of the questions that a company can struggle with - and for small and midsize business, leveraging these concepts seems far from reach - and potentially too expensive. Check out our podcast on SPOTIFY for insights and info.


What is demand generation and why should you care? That's where we come in. Consider our building block approach which can be customized to meet your businesses specific needs and budget - and start on a focused path to continued growth. Let's talk.


LouMac Strategies llc

info@loumac-strategies.com

614-402-8516


What is demand generation and why should you care?

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